Hi, I'm James
After running my own marketing agency for 15 years, teaching at tertiary level, speaking on business growth at some of Australia's largest conferences, and writing two best selling books on marketing...
I now work exclusively with small business owners to get them more clients.
What I have found – is that most small businesses think they have to overcomplicate their marketing.
So I help people get results by sticking to one fundamental truth...
I believe the simplest way is best.
25 years in the game... I've picked up a few skills
Did you know that every single day, normal small business owners are using technology in exciting ways to reach and influence their audience like never before possible? This is an amazing time to be alive!
Effective marketing is all about creating connections.
Connecting people who want to buy your services, with you.
And if you’re ready to start being more effective online – by connecting with more of your ideal clients – then you’re in the right place.
What do I know about this?
Well, I’ve been in the web industry now for over 25 years. (In the online world, that’s a really long time.)
I founded Choc Chip Digital and grew it into an internationally successful digital marketing agency. Then I sold that and co-founded what is now The Health Leader Co, Australia's largest business coaching and training company for massage and bodyworkers.
And before all of that I did a journalism degree, and then an advanced diploma in design, and I've always loved books and graphic art.
The common thread is a love of communication – creatively using words and pictures to convey meaning and ideas.
In the decades I've been connecting people online I’ve seen what works and what doesn’t.
(And then there’s a whole lot of things that used to work, but don’t any more.)
As a coach and trainer I use this experience to show my clients the steps to take to get the results they want.
But the thing is, information by itself doesn’t lead to success.
Success follows action.
That’s why I also do the actual marketing for some people – I create websites, funnels, ads, social media campaigns... and guide the strategy along the way.
So they get more clients – and experience the success they are looking for.
The time is now.
There has never been a better time to connect with your audience.
There has never been such an abundance of ways to see success.
The leaders who position themselves to take advantage of the current opportunities are reaping massive rewards.
If you are feeling stuck, reach out and connect. I’ll be able to help.
My vision is to see small business owners leveraging online opportunities like they were born to do it. To save time, earn more, and feel more confident of their success with every new enquiry they receive.
Nerd-level tech skills
HighLevel setup and customisation
Website design & build
SEO (Search Engine Optimisation)
Funnels and Automations
Custom Wordpress development
Clear Communication
Business coaching
Training and presentations
Keynote speaking
Copywriting
Marketing strategy
I've worked with some big names – and over 500 small businesses – to solve tricky problems in the simplest way
I've built a truckload of high impact websites, BIG and SMALL
I've made a bunch of popular online courses and helped others do the same
I run a couple of small businesses of my own – with great partners too
And, when needed, I get a bit nerdy 🤓
because sometimes smart solutions need custom coding
Background: we'd been using ActiveCampaign for years in our business and had lots of notes saved on our contacts. So changing was tricky because ActiveCampaign does NOT export notes when you do a standard data export.
We did our research and for a few reasons wanted to switch to HighLevel... but didn't want to lose all those years worth of comments / notes.
Luckily, I figured out a way and I demo it in this video.
How to automatically update a contact's country based on their phone number, in HighLevel
In this video I’ll show you a technique I created to automatically update a contact's country based on their phone number in HighLevel CRM.
This is especially useful if you use Highlevel internationally, as without it the country field for each contact defaults to the country of the agency.
Gretchen Gibson, Surf Coast Shire
James is a fantastic presenter. I have not heard many that can engage their audience in meaningful discussion during their presentation and not get lost along the way. James has the ability to stay on message, whilst presenting to the audience in a clear and articulate fashion.
Elizabeth Irvine, Deakin University
James and his team understood the brief really well, were efficient and delivered on time and on budget. The website enabled us to establish a web presence that perfectly encapsulates the vibe of the organisation.
Maxine Driscoll, Think Strategic
At all times James is positive, insightful and supportive. He willingly shares his knowledge and experience to get the best results for you. My website has only been live for 5 months and yet I have site visits from 5200 users coming from 91 countries! James has ensured my consultancy is displayed to the world professionally and creatively thus attracting many clients.
Liz Grant, Small Business Smart Business
James has the ability to take complex concepts and present them in a way that the participants can not only understand but also know how the concepts apply in their business. We have always received outstanding feedback from attendees, with everyone feeling that they’ve learnt something they can use immediately to improve their business.
Simone Dudley, Therapy Connect
Friendly, responsive, knowledgeable, great design, good communication, professional and encouraging. We really enjoyed working with James and his team. Many thanks. A great result to draw people towards our services!
Cathy Love, Nacre Consulting
James and his team are wonderful to work with. He not only understands the technical aspect of the on-line world but more importantly clearly communicates how to build your online presence to bring in your ideal clients.
Trustworthy, reliable, results
If you've got a project that needs some clear guidance...
Or you want to simplify your results from online marketing...
Reach out now.
