I bet I can guess one of the top reasons why you’re not doing the marketing you know you should be: you simply feel overwhelmed.
How do I know?
It’s a common theme when I am speaking with small business owners who are building their businesses online.
When they learn about websites, blogging, lead magnets, email funnels, Google, Snapchat, Instagram, Facebook ads, etc etc… they know the power of all of these to attract their ideal clients and build their business.
But adding each of these activities to a todo list doesn’t make them happen. In fact, the opposite is often true: when the todo list becomes too long it causes them to feel overwhelmed and in the end nothing gets done.
These people look at the list of options and know they can’t do everything – and in fact the truth is that they don’t have to.
Yes there are a lot of great options, and most of them would work if you put the effort into building them. But you don’t need to
It’s like filling your petrol tank for a journey. To get from here to there you only need a certain amount of fuel. Putting more marketing activities in your tank and attracting more clients than you need doesn’t have any advantage if your destination is only an hour’s drive away.
The value is in knowing which marketing activities will get you to your goal most efficiently, so that you are spending less time and energy getting there.
So what will be the most beneficial for you?
The secret is to follow your clients.
Look at where they are, and what they are responding to. Jump in and look around, engage with people and see what replies you get.
It will take experimentation but the more you try, the more easily you can find the straightest path.
Then all you need to do is take small steps, one after the other, and you’ll arrive at your destination. It doesn’t matter what road you take (or what other roads exist that others are taking) if you reach your goals in the end.